Operation: Yes JCrew Cane

Posted on March 26, 2014

Allow Me To Introduce Myself

Dear JCrew,

Allow me to introduce myself. My name is Liz, but I often go by my SuperHero alter ego – The Girl with the Purple Cane.

Purple Cane Cropped

I won’t fault you for forgetting, but I wrote you a few months back. And I suppose this is where I’m at fault. Because I had an idea worth sharing and I never followed up. But I’m following up now and I look forward to all of the thought provoking discussions we will have. I’ll keep my fingers crossed these letters won’t remain one sided forever.

So what is this idea? It’s simple, really. I want you to sell my cane. No, not MY cane. The company that makes my cane has lots of them. I want you to sell those. I thought the idea was futile at best, I was feeling a bit too embarrassed to pursue it. But then I discovered an article in the Atlantic titled ‘Why Are Glasses Perceived Differently Than Hearing Aids?’ and I had a glorious Oprah ‘AHA’ moment. My idea is fantastic. 

Before we go any further, I want you to know why it has to be you and only you:

You already sell assistive devices such as eyeglasses and sunglasses. Your very own Creative Director wears ‘em everywhere these days.

Jenna Lyons JCrew GlassesFOOTWEAR: 
You also sell other assistive devices such as shoes and socks. (You even sells socks with glasses on them!)

JCrew Glasses Socks

When I am wearing your products, I am more comfortable in my skin. I look like the person I strive to be (and yes, sometimes that person is ‘The Dude’).

Yes JCrew Cane So that’s it. Over the course of this delightful correspondence we are about to have, I hope to show you that my cane is not a medical instrument. It’s an assistive device in much the same way your glasses, shoes, bags and iPhone cases are. I believe you will be impressed by the form, function, beauty and materials that comprise my purple cane. And I hope you will find these to be qualities befitting a JCrew ‘In Good Company’ item.

I thank you for taking the time to read this letter.

Oh and also, I love your linen baseball tee. Will you let my mom know it’s on my birthday list?

All my best,

The Girl with the Purple Cane

To show some support or a little bit’o love, please sign this Change.org petition or Tweet #YesJCrewCane to @jcrew 

This is where you should click if you want to learn more about #YesJCrewCane

What Others Are Saying

  1. Pingback: #YesJCrewCane: Would Selling Canes Hurt J. Crew's Brand? | The Girl with the Purple CaneThe Girl with the Purple Cane

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