Operation: Yes JCrew Cane
Posted on March 26, 2014
Allow Me To Introduce Myself
Allow me to introduce myself. My name is Liz, but I often go by my SuperHero alter ego – The Girl with the Purple Cane.
I won’t fault you for forgetting, but I wrote you a few months back. And I suppose this is where I’m at fault. Because I had an idea worth sharing and I never followed up. But I’m following up now and I look forward to all of the thought provoking discussions we will have. I’ll keep my fingers crossed these letters won’t remain one sided forever.
So what is this idea? It’s simple, really. I want you to sell my cane. No, not MY cane. The company that makes my cane has lots of them. I want you to sell those. I thought the idea was futile at best, I was feeling a bit too embarrassed to pursue it. But then I discovered an article in the Atlantic titled ‘Why Are Glasses Perceived Differently Than Hearing Aids?’ and I had a glorious Oprah ‘AHA’ moment. My idea is fantastic.
Before we go any further, I want you to know why it has to be you and only you:
You already sell assistive devices such as eyeglasses and sunglasses. Your very own Creative Director wears ‘em everywhere these days.
When I am wearing your products, I am more comfortable in my skin. I look like the person I strive to be (and yes, sometimes that person is ‘The Dude’).
So that’s it. Over the course of this delightful correspondence we are about to have, I hope to show you that my cane is not a medical instrument. It’s an assistive device in much the same way your glasses, shoes, bags and iPhone cases are. I believe you will be impressed by the form, function, beauty and materials that comprise my purple cane. And I hope you will find these to be qualities befitting a JCrew ‘In Good Company’ item.
I thank you for taking the time to read this letter.
Oh and also, I love your linen baseball tee. Will you let my mom know it’s on my birthday list?
All my best,
The Girl with the Purple Cane