The #YesJCrewCane Petition
Posted on March 31, 2014
For the last nine months, I have been writing frequent letters to my favorite company, J. Crew, asking them if they would consider selling my beautiful cane. Early on, I realized I needed to show power in numbers, so I created a petition. It is my hope that you will sign it.
It is easy to look at what I am doing and feel amused. But it’s not a joke to me. This is the basis of my argument:
Falls are the leading cause of death among our elderly. It is widely known that once you outfit an elderly person with the appropriate assistive device, you virtually eliminate falls. The reason assistive devices are not adopted by elderly people is due to stigma.
I believe that stigma kills. I aim to ease this stigma.
I am 32 years old and I use a cane to navigate the world around me. My cane is beautiful, the craftsmanship on par with the quality J. Crew seeks for their ‘In Good Company’ Collection. My cane is my sidekick. But my relationship with my cane has never been researched. My relationship with my cane is not seen as a marketable entity. My relationship does not exist in medical literature. I am forced to rely on research done on elderly people. The same elderly people who do not adapt to life with an assistive device due to stigma.
I want more. For me. For my mom. For my grandma. I don’t believe that my idea is the greatest idea in the world. I just think I have one of the only ideas out there. I want to ease the stigma of assistive devices. I aim to do this by urging mainstream retailers to collaborate with current assistive device makers. I believe competition in the marketplace will spur innovation. Did you know that in 2007, two-thirds of assistive device makers in the United States admitted that they did not invest a single penny in the research and development of new or improved assistive devices?